Labubu: A lesson in creating & sustaining customer obsession

“If you’ve walked past a Pop Mart store recently, you may have noticed something unusual — long lines of desperate customers, some of whom have been waiting for hours, just to get their hands on a figurine series called Labubu (The Monsters)… So, what is Labubu, and why has it become such a phenomenon?”

Read the full article here and learn what Pop Mart’s success tells us about Consumer Psychology and retail trends for 2026 and beyond.